HISTORY

“My Brother likes books… I’ll get him a book” – Christmas 2006 Johnny comes across ‘The Game’ by Neil Strauss. Like a lot of people involved in this community today they were introduced into it by Neil Strauss’ journey from turning AFC into MPUA. Johnny was just as quick to get his hands on that book as quickly as his brother had read it. Laughing throughout almost every paragraph he read and relating it to experiences in his life… Johnny had stumbled across a new interest… PUA.

After introducing the book to a close friend that shared the same interests as himself, Johnny had acquired his new wing.  They turned over every technique they came across and practised it infield.  Whilst walking into a club with a handful of girls, Johnny recalls  joking with his wing, “this is getting silly, I feel like I’ve got weapons.” They both smirked, both knowing it wasn’t fair on all the other dudes out there.

After going out religiously night after night, from town to town, “My parents once said we lived the life of Princes”- Johnny’s wing says.

“I remember a time when Johnny and I were only 18 and within 5 minutes of entering the club we had already k-closed two really hot girls both of very high intellect with good jobs…we were still at college!”

Later on Johnny and his wing went on to date the two girls… Johnny found out later that his date was in fact married.  He made an immediate decision to end it, for obvious reasons.

After a year of hard gaming and learning a lot about each other infield, Johnny’s wing found someone who he was connected to on a lot of levels so his involvement came to an end. Johnny was left sarging on his own for a while….

That was until he heard whispers of an old friend that was also using various techniques and shared similar interests, that man was Sparks. Johnny and Sparks grew apart over the years through different friend groups and education commitments. Sparks was just about to start university and Johnny had committed to fulltime work. This is what sparks says : –

“Me and Johnny met in school about 6 years ago. We grew up pretty close and started going out together from a really young age, often up to no good. When we matured a bit and started hitting the clubs; it all changed. Like most guys in the community, a few years ago I read “The Game” and was really interested in what I read. Johnny had done so similarly a bit before and we soon discovered a mutual love for all things women related. We soon started going out together, winging each other and having some really fun nights out.
He’s always pushed me when we’re out, especially when the AA really kicked in. To begin with we’d both find ourselves making excuses, silly things like “ahh didn’t like the look of her” or “there’s too many of them”. As our game progressed we found ourselves revelling in such challenges, approaching girls we wouldn’t have dreamed of approaching before. Johnny really started to come into his own after a few great nights, oozing with confidence. If ever I doubted myself Johnny would be there to offer advice and support so we always ended up having a good time. I remember one night out in Swindon, I was pretty new to the idea of going out like this but Johnny had a few years under his belt. I’d never felt so alive on a night out! It was such a good laugh going out with him, we’ve had some crazy nights before we started sarging but this was different. With him as my wing and me as his, we both felt like we could do anything, meet anyone and most importantly have a great time doing it. We opened up sets all night, collected far too many numbers and a little more… It wasn’t one of our most successful nights out together by far but definitely one of the most enjoyable.
For me, going out with Johnny has really opened my eyes.  We’ve both done our homework so know a few things…but the enthusiasm he brings on a night out is insane; never a dull moment. We’ve had nights where we weren’t really feeling it and ended up with numbers, k-closes and future dates.  It is this quality that Johnny posseses which makes him a pleasure to go out with and a real master of what we do.”

Time went on and Sparks had to focus on his Degree, leaving Johnny again still in the game and keeping their shared passion to more of a ‘when you can’ affair. Later on Johnny had helped Sparks successfully land the girl with the qualities he wanted and again… Johnny remained in the game to further his knowledge. TBC……..

Johnny Impresses the Worlds Leading Female Pick up Artist Instructor

Johnny Cassell was recognized in the seduction community in early January 2010 when he volunteered to be part of a free event hosted by the Worlds Leading Female Pick Up Artist Kezia Noble.


“I have a passion for sexual psychology, attraction and seduction. I have helped  those around me that have come out of long-term relationships, and those who believed they ‘never had a chance’ with the woman that they only dreamt about.
Helping others around me is what drives me, and keeps me learning new techniques within the community.
Admittedly I have my grey areas that could do with touching up, so any new information and theories I would be more than happy to take on board. The Dvd sounds like a great project to be involved with, and I hope I get chosen for something I am most passionate about .
Anything else you would like to know about me please don’t hesitate to get in touch”

Johnny
November 15th, 2009

This was a message Johnny had put forward to Kezia Noble after being tipped off that she was looking for people to appear in her very first Independent product, which we now know today as ‘Deeper Connection’..

In response to this Kezia got in touch and welcomed him down for the two-day recording.
Johnny stood out in the event by demonstrating his techniques on opening up large sets. Kezia role playing as a target in the set stopped his game halfway through to turn and face the room to say – “Guys if you’re going out tonight, take this guy with you, he’s dangerous !”

Alongside various other people who applied to take part,  one man he shook hands with that day was a man called Mark, a very enthusiastic, intellectual man who had already submerged himself in the community investing in several training programs and residential courses.
Mark later went on to put together and organize an event in Brighton for Kezia Noble and her team..in doing so Mark had informed Johnny of what was scheduled to happen. Mark had pitched it to Johnny that he would have a word with Kezia to see if he could attend as a guest trainer, as after strong talks whilst meeting at the ‘Deeper Connection’ event with Johnny he felt he learnt a lot from Johnny and his experiences.

Kezia was in touch, she wanted to meet Johnny again. This time it was a more casual affair in the Reception area of a hotel in London. She shared her future plans for her business and wanted to know if Johnny wanted to be part of the team. Johnny was then invited to help train a few students leading up to the Brighton Boot camp event that Mark had organized. Kezia seeing for herself Johnny in field demonstrating his skills and great feedback from students got him a place on the team.

Johnny’s continuous growth of passion for the community has got him where he is today, working alongside some of the best naturals, instructors and wing girls.

Johnny now only takes on exclusive clients for 1:1 training and wingmanship. To enquire get in touch here

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From our Students

He knows his psychology stuff, he’s systematic, well articulated, explains concepts from different angles, and will accompany you on your journey – with his coaching, I got my perfect 10 model / dream girl. Can’t thank him enough! And it’s a skill that stays with you for the rest of your life..

– Armi R

Johnny really is the real deal, his coaching literally changed my way of thinking and in essence my whole life, am now meeting more beautiful and fun women than i ever thought possible,An absolute legend.

– Ben W

His expertise and skills are fantastic and the way he customised his education to my needs and desires made sure that the skills were transferable. A few weeks later those skills helped me with meeting my

– Gavriel M

Johnny is the best dating coach in the world, I have been with many mentors and he by far is the best!
I struggled to talk to people in the street, Johnny demonstrated and I followed.
The result was outstanding!
since then I am with the girl of my dreams a 10!!!
And we are spending the year travelling to South East Asia.
I would have never been able to attract such a girl without Johnny helping me.
The investment is soooo worth it!

Thanks

– Oli N

Johnny Cassell was pivotal in my decision to travel 5000 miles to establish a relationship I had completely misunderstood. His advice provided unfounded insight that I allowed my ego to overlook. Whether you are confident or not…this highly calm, collective and intelligent expert in dating can make you realise the answers to your relationship troubles. Consider him the best friend, confidante or muse in your life.

Thank you Mr Cassell!

– Asma H

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Johnny Cassell Ltd, Registered Office: 8 Northumberland Avenue, London, WC2N 5BY, Company Number: 09631650 Registered in England