In February 2026, a documentary crew flew from Italy to London with a single question: does seduction actually lead to happiness?
The team behind Progetto Happiness, one of Italy’s most respected documentary channels with over 2.9 million subscribers, spent two days filming inside the work I do with men. Not the headline version. Not the caricature. The actual methodology, the psychology behind it, and the men who have sat across from me in some of the most vulnerable conversations of their lives.
The result was an honest film. Longer than I expected. More considered than most things made about this industry.
It dropped on 31 May 2026 and reached 550,000 views in its first two weeks.
What the documentary covers
Progetto Happiness, hosted by Giuseppe Bertuccio D’Angelo, makes serious films about how people live, what makes them happy, and what doesn’t. Their approach to my work was no different. They wanted to understand what I actually do with men, why I do it, and whether the outcomes justify the process.
The film covers the field coaching work, the one-to-one sessions, the philosophy behind the methodology, and conversations with the men who have gone through the programme. It was filmed across London, in the environments where the real work happens.
What it captures is the beginning of the process. What it cannot capture is what comes after. The years, the relationships, the men who called back to say something in their life had fundamentally changed. Nearly two decades of that is difficult to compress into a single film. But as a starting point for understanding what this work actually is, it is the most honest thing I have put on record.
Why it was made in Italian
Progetto Happiness produces content for an Italian audience. The documentary is in Italian with English subtitles and an English audio option available in the YouTube settings. Despite the language barrier, the response from English-speaking audiences has been significant, which reflects something about the universality of what the film is exploring.
The question of whether the seduction industry leads to happiness is not an Italian question or a British one. It is a question about men, relationships, and what it actually means to connect with another person. That question lands regardless of language.
The response
The documentary generated more inbound enquiries in its first week than any single piece of content in the previous twelve months. Men who watched it and recognised something in it reached out through the website, through Instagram, and to me directly.
For many of them it was the first time they had seen the work presented without the usual distortions. Not as a performance, not as manipulation, but as something more straightforward: helping men become the version of themselves that can show up fully in the areas of life that matter most.
What the work actually is
I have been doing this for nearly twenty years. The men who come to me are not broken. They are high-performing, serious people who have built careers, businesses, and full lives and who have, somewhere along the way, let this particular area fall behind.
What I do is not teach techniques. It is not about scripts or tricks or ways to bypass a woman’s judgment. It is about identity. Presence. The internal work that changes how a man moves through every room he walks into.
Fix yourself first. Attraction happens silently. That has always been the whole philosophy.
If you watched the documentary and recognised something in it, the strategy call is the right next step. It is a 30-minute conversation, no obligation, where we look honestly at where you are and whether the work I do is the right fit.