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Dating Coach Pricing & Programmes

Every man who comes to Johnny Cassell is at a different starting point, with different goals and a different schedule. That’s why coaching is available across a range of formats — from focused single sessions to the immersive 7-Day Transformation Programme.

Below you will find an overview of the core options, what each involves, and who it is best suited for.

The Programmes

7-Day Transformation Programme

  • Best for: Men who want rapid, immersive, life-changing results in a focused week
  • What it includes: Seven consecutive days of one-to-one and real-world coaching, including live social practice sessions, daily debrief and feedback, personalised mindset and strategy work, and continued support post-programme.
  • Ideal client: Men who are serious about transformation and want the fastest possible results in a structured, intensive format.

Exclusive Training / Impactful Connection Workshop

  • Best for: Men who want a high-quality group training experience
  • What it includes: Johnny's signature workshop covering social mastery, presence, conversation, and the principles of genuine attraction. Combines instruction, real-world practice, and peer feedback in a focused group setting.
  • Ideal client: Men looking for an excellent starting point, or an ongoing accelerator alongside other coaching.

One-to-One Coaching (Ongoing)

  • Best for: Men who want sustained, personalised development over weeks or months
  • What it includes: Regular one-to-one sessions (in-person or remote) tailored entirely to your specific situation, progress, and goals. Continuous feedback, real-world assignments, and direct access to Johnny and his team.
  • Ideal client: Men who want to build social confidence systematically and sustainably over time.

Remote Coaching

  • Best for: Men worldwide who want the full coaching experience delivered online
  • What it includes: All elements of one-to-one coaching, fully adapted for remote delivery via video call. Equally effective — and available to men in any country.
  • Ideal client: Men outside London who want the same quality of coaching without the need to travel.

Not sure which programme is right for you?

Book a free 30-minute discovery call. No pressure. No hard sell.

Book Your Discovery Call

Pricing

Pricing varies depending on the programme and level of support.

Johnny’s coaching is a premium, highly personalised service — designed for men who are serious about results.

To receive accurate pricing based on your goals, book a discovery call.

Frequently Asked Questions

Pricing varies by programme. Johnny's coaching represents a significant investment — reflecting the level of personalisation and expertise involved. The best way to get accurate pricing is to book a discovery call.
Yes. All new clients start with a free 30-minute discovery call. This is an honest conversation about where you are, what you want, and whether coaching is the right fit.
No. Remote coaching is available worldwide and fully effective. Johnny also travels internationally for in-person sessions.
The 7-Day Programme delivers transformation in a single focused week. Ongoing coaching is typically structured in monthly blocks. Most men see meaningful results within 2–4 weeks.
Completely. All client relationships are held in strict confidence. Discretion is a core part of how Johnny operates.
Book the discovery call. You will receive an honest assessment — including if something else would serve you better. There is no pressure.
Absolutely. Many clients work with both a therapist and a coach. Therapy processes the past, while coaching builds skills for the future.
Results depend on your starting point and commitment. Most men notice a meaningful shift in confidence and social ease within the first week. Deeper changes develop over time.