Skip to content



You’ll see a heavy focus in a lot of the blogs and lessons of many-a-pickup artist focusing on creating social openings with women. Talking to women, making women like you, getting laid, and moving on. There is certainly benefit when starting out on your sexual armada to casting your net far and wide, but at some point you are going to meet someone who captures a different part of you.

Relationships are exciting, revealing and involving and can consume a lot of your time, money and focus. But however much you throw at it, there’s no-one that can predict what lies ahead: a family death, a new job (or losing one), a baby; anything can throw you a curveball and dent the bubble you and your significant other without warning.

This is why I don’t only offer support and guidance in those who want to develop their confidence in approaching women, but also a bespoke relationship coaching service to those who are investing in a long-term connection.

Relationship problems can feel all-consuming as they jeopardise something you’ve funnelled a huge amount of energy into, and a lot can remain unsaid in the pursuit of preserving it. Using a relationship expert like myself to mediate between the two of you means there would be an impartial, rational presence to categorise your tensions and find a middle ground on which you can rebuild.

If this sounds a lot like marriage counselling, it’s because it is. A little. Marriages aren’t the only relationships worth saving, and absurdly expensive counselling sessions needn’t be the only way to power through your problems. Even so, they will generally frame issues in ways you hadn’t thought about and leave you to find your own actions. It’s perfectly effective for some people.

However, I’m a coach, not a counsellor. My advice doesn’t stop at showing you where the cracks lie. My clients come to me for real, active guidance – which means not only am I there to listen to and understand your problems, but also give unbiased and proven advice as to the next steps you can take.

Your relationship doesn’t need to be in jeopardy for there to be a need to get some external assistance. Relationships, like dead-end jobs or ageing blankets, can become comfortable, worn and easy to take for granted. And if you’re the one taking it for granted, you may not be able to see that it’s in need of a lick of paint.

I will also coach you through how to bring new spark to the well-worn Christmas jumper that a relationship can turn into, assessing and altering my approach as our sessions develop to suit wherever your relationship is at. Whether it’s your sex life or your dates that have hit a plateau, I am here to support a focus on your relationship without weighing down on the rest of your life.

Women aren’t just excited by spontaneity when they don’t know you, and if you’ve been following my advice throughout the blog you’ll see a lot of focus on leading the situation and being open to new experiences. Busy people don’t always have the time to plough into tending the flame of excitement in a relationship – so I’m here to help you make the time you have count.

Whether it’s helping to choose restaurants for dates, gift ideas, or helping you to realign your work/life/love balance to one that works for you, my ongoing tutelage will ensure that your relationship is one of the good things about your life.

‘Relationship’ does not only mean the one you look after in the bedroom. Your connections are one of the most important things about you, and the drain of kinetic modern living can show in faltering links to those around you: your family, your friends, the people you care about. I can help to translate the frantic world you inhabit to the folk around you and ensure that you do not lose what’s important.

Many of my clients are high-end earners simply trying to balance a prolific career and the fruits of a life’s work with their personal needs. My experiences in the fields of both business and social mastery place me uniquely to adapt the language and ideology of your current environment to your interpersonal connections outside of what eats most of your time.

In short, you need time and headspace to process the fineries of relationships. That’s a luxury not all of us have, and it’s here that I step in and piece it together for you.

You don’t have to sacrifice the better things in life just because you’ve worked hard to be where you are and are now overburdened. Get in touch about my ongoing relationship coaching services, and see just how much richer your world becomes.



Johnny Cassell - Elite Seduction Logo

From our Students

He knows his psychology stuff, he’s systematic, well articulated, explains concepts from different angles, and will accompany you on your journey – with his coaching, I got my perfect 10 model / dream girl. Can’t thank him enough! And it’s a skill that stays with you for the rest of your life..

– Armi R

Johnny really is the real deal, his coaching literally changed my way of thinking and in essence my whole life, am now meeting more beautiful and fun women than i ever thought possible,An absolute legend.

– Ben W

His expertise and skills are fantastic and the way he customised his education to my needs and desires made sure that the skills were transferable. A few weeks later those skills helped me with meeting my

– Gavriel M

Johnny is the best dating coach in the world, I have been with many mentors and he by far is the best!
I struggled to talk to people in the street, Johnny demonstrated and I followed.
The result was outstanding!
since then I am with the girl of my dreams a 10!!!
And we are spending the year travelling to South East Asia.
I would have never been able to attract such a girl without Johnny helping me.
The investment is soooo worth it!


– Oli N

Johnny Cassell was pivotal in my decision to travel 5000 miles to establish a relationship I had completely misunderstood. His advice provided unfounded insight that I allowed my ego to overlook. Whether you are confident or not…this highly calm, collective and intelligent expert in dating can make you realise the answers to your relationship troubles. Consider him the best friend, confidante or muse in your life.

Thank you Mr Cassell!

– Asma H

    Your Cart
    Your cart is emptyReturn to Shop