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Johnny Cassell & Jack Nasher: A Master Negotiator’s Advice On Making A First Impression

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Johnny Cassell & Jack Nasher: A Master Negotiator's Advice On Making A First Impression


Welcome back, guys.

I love talking to fascinating characters, and it’s better still when they agree to come onto my show and share their expertise with my listeners.

It was, therefore, an unbridled pleasure to speak with Jack Nasher. He’s the bestselling author of “Convinced! How To Prove Your Competence And Win People Over” – an amazing read I got into over lockdown – and an amazing mentalist, negotiator, and lecturer.

Who is Jack Nasher?

Jack Nasher has chops as a master of persuasion and negotiation. He’s a worldwide authority on verbal persuasion, body language, and creating your best self.

As a negotiation expert, Jack has high level endorsements from Harvard Business School and Aston Martin’s CEO, among others.

He’s also a teacher, having both studied and taught at Oxford University. Jack currently teaches at Munich Business School and remains part of the faculty at Stanford

University, as well as having experience with the European Court of Justice, the UN, and on Wall Street’s leading law firm. In short, he’s in the big leagues.

He is also the acclaimed author of multiple bestsellers and has appeared in the Wall Street Journal, the China Times, and Forbes.

As a passion, he’s also a mentalist and magician who regularly performs at L.A.’s exclusive Magic Castle.

What you’ll learn from this episode

It’s simple: Jack has made it his life’s work to understand the science around persuasion and manipulation.

The word manipulation often has negative connotations, but every sales pitch, hairstyle, and use of language is a manipulation of sorts. It’s up to you to make them work in your favour and use conversation to find a balance.

People who are after financial success, power, and confidence have a lot to gain from this episode. It’s a scientifically grounded, fascinating window into the workings of the human mind while people are using persuasive language.

We live in uncertain times, so showing certainty and clarity when working with others can lend great authority to your actions.

In this episode, we cover:

  • How he got started with negotiations through magic
  • The way table magic and card tricks help him with making cold approaches
  • Methods for getting really good at something – the relationship between mastery and practice
  • The power of making improvements
  • Being able to handle a “no” – how negotiation training helped
  • His upcoming mentalist collaborations
  • How to influence people
  • Why people’s impressions are irrational – and how to hack a first impression
  • The importance of presentation
  • His friend’s unpublished research on physical attractiveness
  • Why a negative impression is more powerful than a positive one
  • Understanding how physical attractiveness manipulates you in surprising ways
  • Why everything you do is a deliberate manipulation to make people like you
  • Why ethics don’t concern him when it comes to self-development
  • How to deliver bad news
  • Ways to talk yourself up and why modesty is overrated
  • The power of certainty, and why doubt is such a barrier to progress in a negotiation
  • And much, much more

I hope Jack’s perspective gives you a window into your own success.

Make a powerful first impression. Learn about my Impactful Connection workshop.

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