Pick Up Artist refers to a man who has the ability to pick up/seduce a woman within any given social situation. He has studied and practiced various techniques, which he then applies whilst interacting with woman. This allows him to gain a specific outcome, which can range from her phone number to sexual relations.
The Laws of attraction

Even though society may deem a woman to be out of a man’s league Pick Up Artists use the laws of attraction combined with their skills to seduce any woman they want. They achieve this by understanding how to trigger a woman’s reactions in order to create an overwhelming sense of attraction, trust and sexual desire.


Pick Up Artists have coined a term called ‘Natural’, which describes a man who seems to be naturally good with women. Although he has all the qualities that draw women to him, he is unaware of the science behind this attraction.
Stereotypically most PUA’s are not ‘Naturals’ it is their desire to better themselves and succeed in Pick Up that has allowed them to develope the qualities of a ‘Natural’. They also understand how and why they achieve their success with women.


Originally a very small underground movement the PUA community or Seduction community as it’s also known has grown into a sub-culture that has spread around the world. Its popularity has continued to grow over the last decade with various different training companies, private instructors and internet forums being set up in order to teach and aid would- be Pick Up Artists the art of seduction.

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From our Students

He knows his psychology stuff, he’s systematic, well articulated, explains concepts from different angles, and will accompany you on your journey – with his coaching, I got my perfect 10 model / dream girl. Can’t thank him enough! And it’s a skill that stays with you for the rest of your life..

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His expertise and skills are fantastic and the way he customised his education to my needs and desires made sure that the skills were transferable. A few weeks later those skills helped me with meeting my

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Thank you Mr Cassell!

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